Rokky Purchases ChinaPlay Store | PC Games Insider

Sure thing, here we go:

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So, here’s a weird twist in the gaming world. Rokky, which is kind of like Steam but not, just decided to snap up ChinaPlay. ChinaPlay’s this shopfront thing in China where they take stuff from outside, slap on some marketing magic, and sell it to gamers over there. They say they’ve got like a million peeps checking them out every year, which is nuts if true — who counts all those eyeballs anyway?

And sure, Vadim Andreev, the guy running the show at Rokky — CEO vibes, right — was all pumped. He’s talking about how the Chinese gaming scene is like this maze of rules and, uh, obstacles. You gotta have some local homies in the mix to survive. I guess that’s why they’re cozying up with ChinaPlay; to get a VIP pass to this banquet of 322 million people playing games on PCs there. Like, that’s a whole country of gamers!

Oh, and Denis Glukhov—think he’s the brain behind ChinaPlay’s products—piped up too. He’s saying grabbing ChinaPlay is some serious business move. Really wants to be the bridge — not the kind you drive over, but one for publishers and gamers to meet halfway? They’re talking loyalty programs and bumping up the catalog like it’s the next best thing since sliced bread. And screw it, they probably love bread.

Wait, here’s the kicker — yep, the piece of info you totally didn’t need but here we go: Alex Calvin, who scribbled this whole shebang down, used to work with Rokky. So, you know, pinch of salt maybe?

Anyway, does any of this matter to you or me? Hmm, your guess is as good as mine.