Meta’s New Quest Store Revenue Reveals a Stable Yet Unmoving Marketplace

At last month’s Game Developers Conference, Meta provided an update on the performance of the Quest marketplace. They announced that content sales on the Quest store have surpassed the $2 billion mark. However, if that sounds familiar, it’s because this same milestone was celebrated over a year ago.

Since the Quest platform made its debut in 2019, developers enjoyed robust revenue growth, especially during the era of Quest 2. But in recent years, that rapid growth has cooled considerably.

Meta has acknowledged various revenue milestones over time, including proudly announcing the $2 billion milestone back in September 2023. Fast forward more than 18 months, and the company reiterated the same figure in the latest update.

From this, it’s reasonable to surmise that the $3 billion benchmark remains out of reach, or Meta would likely have been eager to share that news. A generous estimate could place the current figure at around $2.9 billion as of March 2025.

Looking at these developments, we can update our records of revenue milestones for the Quest store. During the Quest 2 era, average monthly revenue flourished, but the growth has mostly plateaued with the onset of the Quest 3 and Quest 3S eras.

In their recent update, Meta also shared a couple of statistics, though without much elaboration:

– Payments to developers increased by about 12% in 2024.
– Monthly VR usage among customers surged by 30% in 2024 compared to the previous year.

Road to VR reached out to Meta for more clarity on the “over $2 billion” claim repeated in both 2023 and 2025, but received no response.

Examining the context behind these figures, it is essential to note that the Quest 2 launched in October 2020 amidst the height of COVID lockdowns when people were eager for new ways to stay entertained and connected. It entered the market with an appealing price tag of $300, making it more affordable than its predecessor.

Conversely, the Quest 3 hit the shelves in October 2023 with a higher price of $500, boasting ‘mixed reality’ features that weren’t fully developed or compelling upon release.

Realizing the higher-priced Quest 3 struggled compared to its predecessor, Meta introduced the Quest 3S in October 2024, reverting to the $300 price point. Additionally, the price of the 512GB Quest 3 model was slashed from $650 to $500.

It has only been about six months since these changes were implemented, so it remains to be seen whether they will impact spending growth on the Quest platform. However, new tariffs might upset this pricing strategy.

Beyond pricing, Meta has highlighted a significant shift in user demographics and spending behaviors that are reshaping the Quest store landscape. The company attributes the rising demand for free-to-play content over premium titles to a wave of younger, contemporary users.